Corona increases the importance of sustainable and ecological products

According to a study by the Institute for Trade & International Marketing at Saarland University, the topics of organic, climate and environment are also of great importance to consumers in the crisis.

As a result, around 44 percent of respondents in the survey said that the corona pandemic has increased the willingness to pay more for regional products.

About three quarters of all respondents consider it important that the products used are not harmful to the environment.

Numerous other studies support the trend towards regional and environmentally friendly products.

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